Kid Rock has ended his longtime boycott of allowing Apple to sell his music.

Rock has announced he will release his new LP Rebel Soul through the online retailer. The album, due on November 19th, is available by pre-order on iTunes, and its first single "Let's Ride" is already for sale.

Rock's management team noted that he proved with his last release, All Summer Long, that he could still sell large quantities of music without the help of iTunes, but that times have changed and its time to embrace the Apple company as part of the modern commercial landscape.