It's time for a Moxie party in Lisbon, this July!

Three days of wicked cool events happen July 7th-July 9th, at the 41st Annual Moxie Festival.

Join Moxie lovers from Maine, the US and abroad, as they celebrate Maine's most famous beverage.

Since 1982, The Moxie Festival is held on the second weekend of July in Lisbon, Maine

I always love watching people sample the most controversial soft drink of all time, Maine’s own Moxie. Folks all over the globe have dared to sample this polarizing treat with mixed reviews across the board. Much like our political divide, the results seem to be split right down the middle. You either love it or hate it. That’s why it is always entertaining to watch someone take a gulp for the first time.

If you need a refresher, Moxie is a soda that is among the first mass-produced soft drinks in the United States. It was created in 1876 by Augustin Thompson, who hailed from Union, Maine.

A sweet drink with a rather funky aftertaste, Moxie is flavored with gentian root extract, which gives it that delightful kick in the shorts that kind of tastes like a medicinal version of Dr. Pepper. Moxie was designated the official soft drink of Maine on May 10, 2005.

Here are some of the events scheduled for the Moxie Festival:

  • The Moxie Fireworks will kickoff on Friday, July 7 at dusk, launching behind Lisbon High School, 2 Sugg Drive, in Lisbon Falls. Entertainment and vendors start at 5!
  • The Moxie 5K Road Race is scheduled for Saturday July 8th, at 7:30am starting across from Lisbon High School. You can register here!
  • On Moxie Saturday, vendors and entertainment will take place all day at MTM Community Center, 18 School Street, Lisbon Falls.
  • The Moxie Car Show will take place Sunday, at Beaver Park, 37 Cotton Road, Lisbon. Gates open at 8.

If you are looking to stay overnight, The Residence Inn Auburn, and Hampton Inn are nearby

For a complete lists of the weekends events, go to the Moxie Festival website

We found some cool videos of previous festivals, including a chugging contest!

@mrs.palange17 Moxie festival weekend #moxie #moxiefestival #maine #207 #PrimeDayDreamDeals ♬ Fast - Luke Bryan

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