Taylor Swift Trademarks ‘Swifties': How Do You Like That, Etsy Vendors?
Taylor Swift has, once again, taken her own advice.
The "Shake It Off" singer, who has previously moved to trademark phrases that range from inarguably Taylor-penned to phrases definitely previously said by others ("Party Like It’s 1989," "This Sick Beat," "'Cause We Never Go Out of Style," "Could Show You Incredible Things," "Nice to Meet You. Where You Been?," and later "and I’ll write your name," "Swiftmas" and "1989"), now owns the rights to "Swifties," the name for her fandom, as well.
The team that managers Taylor's intellectual property, TAS Rights Management LLC, filed for a number of trademarks pertaining to the words "Swiftie" and "Swifties" the week of February 15, TM tracker Trademark Ninja reports, along with a copy of the applications. The site also notes that there's a UK-specific roadblock, as a UK fashion company already trademarked "Swiftie" there in 2015.
Taylor found herself on the other end of a trademark infringement lawsuit back in 2014, when a clothing company called Lucky 13 sued her for alleged unauthorized use of the company's trademarks, claiming they contacted her team several times and received no response. Swift gave a deposition but avoided a trial by settling the case in 2015, Rolling Stone reported, and subsequently applied those lessons learned with some aggressive, preventative trademarking of her own.
And since Taylor's latest trademark move is specific to the widely accepted "ie" spelling of Swifties, that means this Etsy user can continue to sell their engraved, 100% fine cow leather "I'm a Swifty" bracelet to 1989 stans.
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