Throw Back Thursday: Cori’s Favorite Back To School Commercial!
It first hit the airwaves 23 years ago. I was 16, and I remember sitting in the living room with my mom and my step-dad, Phil. When the commercial was over, they both looked at me (especially Phil) with the expression someone has when they are completely understood; like someone finally got just how soul-suckingly exhausting summer vacation can be for parents, and how the back-to-school season is both a gigantic pain-in-the-rear and also (as the song says) the most wonderful time of the year!
Staples had nailed it with this one, beautiful, simple and hilarious commercial. The kids' expressions are perfect. The glee in the fathers eyes as he nonchalantly tosses things into his cart was perfect. And that song, perfect.
So, as we all head into the final weeks of summer vacation, and go through the process of shopping for all the school supplies and organizing what will the be the next 9 months of life for our little ones, let us take a moment to look back on what I think is the most accurate depiction of what every parent feels during this back-to-school season, and tip our caps to Staples--for coming up with one of my favorite commercials of all time!
If you haven't seen it yet, you're in for a treat! Enjoy!