This video will elicit either a "Ooh", or "Ugh"

You either love Moxie, or you hate it, but at the 35th annual Moxie Festival held over the weekend in Lisbon, you really have to love it to want to chug it by the can.

The Moxie chugging contest featured seven contestants who agreed to swill the odd tasting beverage. The winner was able to down 7 cans, which is equivalent to 2 1/2 liters.