Ugh! It has already begun.

Geez, can we get past Halloween first? Fall doesn't arrive until September 23rd, but the folks at Kmart are ready grab your holiday cash now.

Last year, Kmart took some heat for releasing their first Christmas ad, before Labor Day, and this year they have done it again. The difference this time is the approach. With a wink, the lady in the ad tells you that is absolutely NOT an ad for Christmas, but encourages you to start a layaway plan for any events that might occur near the end of the year and proceeds to wish everyone a "Merry Birthday"...Subtle.

Let's forget about Christmas for now and remember that awesome "Ship My Pants" ad.

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