It's a lot like some of the people who grew up living in Maine: bitter, hardly enjoyable and sporting orange. Ultimately, there is a brut grittiness that lies within the Mainer that this beverage truly personifies.
Moxie: It's a Maine thing. To be more precise, it's a Lisbon, Maine thing. The famous bubbly beverage in the bright orange cans is an acquired taste. The annual Moxie Festival is going on this Friday, Saturday and Sunday throughout Lisbon and Lisbon Falls.