OneRepublic Capture Nightlife Energy in ‘If I Lose Myself’ Video
Capturing the energy of nightlife isn’t as easy as it seems, but that’s just what OneRepublic do in their fast-moving, carpe diem-themed video for ‘If I Lose Myself.’
A young couple on a scooter. A graffiti artist. Two young girls sucking the marrow of life. Ryan Tedder and his band performing live. The hustle and bustle of urban city dwellers in downtown L.A., who are participating in a scavenger hunt, is effectively portrayed here.
Each frame is connected, with the “kids” following the graffiti directions and the night culminating on a dance floor at a OneRepublic show.
It’s like everyone downed a case of Red Bull.