And worst of all, it happened on live TV

An attempt to get a New Year's lip lock backfired on a man during a party that was broadcast on a popular Dutch television channel.

As 2019 was ringing in, the guy leans in to a pretty blonde companion who looks absolutely horrified as he makes his move, and faster than you can say "Friend Zone" she quickly turns away with a rather disgusted look on her face. In her defense, his mouth is wiiiiide open when he was looking to get a little sugar.

Naturally social media has been all over it, with over 43,000 retweets and almost 150,000 likes,

The moral of this story is don't go there if you aren't 100% certain you are gonna it in return. Cheer up dude, things can only go up from here.